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Business and Professional Communication in a Digital Age (New 1st Editions in Communication Studies), by Jennifer H. Waldeck, Patricia Kea
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BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build your business and professional communication competence. The interactive, multimedia nature of this text - available in print and online - emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing you to develop an in-depth understanding of business and professional communication in the 21st century.
- Sales Rank: #170347 in Books
- Published on: 2012-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x .75" l, 1.50 pounds
- Binding: Paperback
- 400 pages
Review
"I think this text is highly timely and valuable in that we need fresh material to keep our students interested and invested in their education. . . . It truly is an excellent work that goes beyond the average text. It is rather exciting."
"I will be among the very early adopters of this book. It's the quintessential book on 21st-century business and professional communication. The authors succeed in pulling together layers and layers of integrated business communication concepts, topics, issues, and broad competencies at the heart of professional excellence."
About the Author
Jennifer Waldeck (Ph.D., University of California, Santa Barbara) is an Assistant Professor of Communication at Chapman University, in Orange, California, where she teaches undergraduates and is on the core faculty of the M.S. program in Health and Strategic Communication. She specializes in instructional and organizational communication research, with an emphasis on the effective use of new and emerging technologies for learning purposes. Her research has appeared in such journals as Communication Monographs, Communication Education, The Journal of Applied Communication Research, Communication Research Reports, and The Journal of Business Communication. She is the author of more than 100 research articles, chapters, instructional texts, professional reports, and proprietary instructional packages. Before joining the faculty of Chapman, Waldeck was the Director of Curriculum Development for Scher Group, a Cleveland-based consulting firm. Waldeck continues to provide research, consulting, and training for a variety of organizations in the automotive, real estate, and healthcare industries. Today, she regularly teaches undergraduate courses in business and professional communication, organizational communication, persuasion and social influence, research methods., and graduate seminars on training, consulting, and corporate communication skills for the healthcare industry.
Patricia Kearney (Ed.D., West Virginia University) is a Distinguished Professor of Communication at California State University, Long Beach. Her research and teaching, both theoretical and applied, focus on instructional communication, organizational training, and development. The former Editor of Communication Education, Kearney has written a variety of textbooks and industrial training packages, and she has published more than 100 research articles, chapters, and commissioned research reports and instructional modules. She is listed among the 100 most published scholars and among the top 15 published female scholars in her discipline. Kearney is the Education Director for Ross.Campbell, a Sacramento-based marketing and media production firm specializing in cause-related, social and environmental issues. She teaches courses in business communication, training and development, instructional technology, and interpersonal relationships.
Timothy G. Plax (Ph.D., University of Southern California) is a Distinguished Professor of Communication at California State University, Long Beach. Plax is widely published, having authored college-level texts and over 150 professional articles and papers. With 30 years of experience in marketing research and message design, Plax is an authority on social influence and organizational communication. He has done extensive research and consulting on environmental topics including recycling, waste reduction, and pollution prevention. His clients include the California Air Resources Board, California Integrated Waste Management Board, California Department of Conservation, USA Funds, Sallie Mae, Gear Up, and more. Before joining the faculty at CSULB, Plax served as an internal consultant for The Rockwell International Corporation. Today he regularly teaches courses in organizational communication, social influence, and organizational leadership.
Most helpful customer reviews
1 of 2 people found the following review helpful.
I really enjoyed learning through this book
By Ali
I really enjoyed learning through this book. It offers a variety of professional advice that can be carried with you throughout all your professional experiences in life. I actually refer to this book often, even during other courses because its contents are so useful. From writing reports, to creating a presentation through PowerPoint, to professional communication with co-workers, to job interviews, this book gives you tips and recommendations for it all! This book also offers real life examples so that you may understand concepts and definitions. It truly outlines the importance of good communication skills in professional settings and compares these skills to less professional settings. Many other products do not provide information like this. Many other communication books do not offer advice; they just define and leave you to interpret the concepts. This book is not boring to read or study, and it is an excellent tool when preparing for the future. The objective of this book is to prepare the reader or the student to be a better communicator, listener, and professional.
I really like the outline and order of the sections in this text. It first starts with the basics like professional competence to help the reader understand the model of communication. It then refers to communication in the workplace and how to make your best effort count in the real world. The job interview process is also addressed in the text by sharing the appropriate way to conduct oneself and by offering questions that you should be prepared to answer in the interview. Along with this, if your book is new and comes with the on-line portion (CourseMate), there are modules that show how to write a resume and cover letter by giving advice and examples. The book also teaches how to create a presentation based on the audience, topic, and your own credibility. With this, sensory aids are proposed to help you make your presentation a success. Lastly, the book helps you present yourself in professional and business writing. I also liked that at the end of each chapter, key points are listed to help you study and review for tests and projects. The above topics are the features of the book that really stuck with me after studying it and learning.
Even if you are not a student, but you are preparing to job hunt or to create professional work through communication, I highly advise taking a look at this book. I have used information I learned through this book to create presentations and to write professional e-mails, papers, formal reports, and resumes. Overall, I consider this book a great resource for business courses and for future reference. I know that I will look through it often, as I become closer to reaching my professional degree.
0 of 0 people found the following review helpful.
ready to study
By Jessica
Really enjoying book. Really good condition. No marks which is GREAT!! I can study without someones notes left inside the book
0 of 0 people found the following review helpful.
Great book
By A Customer
It gives you examples and little stories with each chapters. Would recommend this online book. Had no problems with it.
See all 6 customer reviews...
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