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The MouseDriver Chronicles, by John Lusk, Kyle Harrison
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When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club.They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market.From The MouseDriver Chronicles:"School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
- Sales Rank: #1247276 in Books
- Published on: 2002-01
- Released on: 2002-01-08
- Original language: English
- Number of items: 1
- Dimensions: .93" h x 5.84" w x 8.42" l,
- Binding: Hardcover
- 256 pages
Amazon.com Review
John Lusk and Kyle Harrison seemed slightly out of their minds when, unlike their fellow MBAs, they skipped on flashy, lucrative offers from dot-coms to become entrepreneurs. Specifically, to produce and sell a computer mouse designed to look like a golf-club head (a state-of-the-art titanium driver to be exact). "I wanted to feel the pain of starting a company," Lusk writes in this clear and insightful memoir, "to go into debt, have my ego crushed and experience first-hand the thrill of working like a dog for months without a paycheck." Since he also expected to make a million in two years, it's not surprising that all these come to pass. The duo struggle with the fundamentals of making and selling, run-ins with typhoons, shabby off-shore manufacturing, and soon dot-com envy sets in. But when the dot-coms start going belly-up, this little-retail-product-company-that-could shows that the basics of business still apply--a handy lesson for those wondering what happened after the dot-com crash, as well as any would-be entrepreneurs wanting to make a go of it. --Lesley Reed
From Publishers Weekly
In this unconventional memoir, Wharton graduates Lusk and Harrison (actually, just Lusk; Harrison contributed only the epilogue) tell how they started a company the old-fashioned way: they had an idea, raised some money, then manufactured and sold their product. That product is the MouseDriver, a computer mouse resembling the head of a golf club. Not exactly an earth-shattering concept, but for Lusk and Harrison the product is almost beside the point. Their intent here is to show how, in an age of venture capitalists and "revolutionary" business models, it's still possible for non-dot-commers to start a company and make a buck. They founded Platinum Concepts Inc. in the summer of 1999 and set up shop in their shared loft in San Francisco, then a hi-tech boomtown. Obstacles in the beginning were legion: the first MouseDrivers were prone to falling apart; a typhoon almost wiped out their Hong Kong manufacturer; and retail inexperience caused them to miss the Christmas rush. But they persevered, and within 18 months had made $600,000 in sales and moved 50,000 units. Not quite GE, but not a failure either. The authors argue that almost anyone can achieve this kind of modest success; it just takes intelligence, determination and a good idea (although an MBA probably doesn't hurt). Though the book is occasionally less than enlightening (a blow-by-blow account of a Sony Playstation session is unlikely to help budding entrepreneurs), on the whole Lusk and Harrison provide solid, entertaining insights into how to start a business. This is a refreshing alternative to the recent wave of narcissistic dot-com memoirs. (Jan.)Forecast: The authors were the subject of a cover story in Inc. magazine in February, and have been covered widely in golf magazines. That, and a splashy jacket, may help buyers pick up their book. It will mainly appeal to ambitious young entrepreneurs especially those who've had it with the dot-com life.
Copyright 2001 Cahners Business Information, Inc.
From Library Journal
Lusk and Harrison are cofounders and essentially the only employees of Platinum Concepts, a one-product start-up located in the shark-filled waters of San Francisco. In this engaging work, they describe how, after their graduation from the University of Pennsylvania's Wharton School of Business, they avoided the typical banking, consulting, and dot-com jobs and instead set out to experience the ins and outs of life as entrepreneurs. Starting with their decision to develop and market a computer mouse that looks like the head of a golf club (MouseDriver), this well-written chronicle effectively describes the many challenges they overcame, including the hunt for a marketable product, the pitfalls of product development, the problems associated with manufacturing, and the need for flexible business and marketing plans, common objectives, and industry-experienced mentors. Along the way, the authors reveal an appreciation of the importance of logistics, distribution, patents, and trademarks and show how they learned to carry on despite legal challenges, unexpected results, and business lulls. An interesting and insightful study; recommended for both academic and public libraries. Norm Hutcherson, California State Univ., Bakersfield
Copyright 2002 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Informative and Funny
By Amazon Customer
Yes, while there are no advanced concepts discussed in this book, it's a solid, inspiring and funny story of the highs and lows encountered when two Ivy League business school grads shun the call of the dot-com frenzy to follow their dream of selling a computer mouse shaped like the head of a golf driver -- an "old-school" business they bootstrapped while all around them, millions of dollars were being thrown and wasted on half-baked dot-com startup ideas.
Rather than tell you about how awesome they are and how every decision they made proved successful, they humbly reveal just how confusing, challenging and exciting starting a business can be.
To anyone who has ever created a product, had it manufactured and tried to market it, this story will be very familiar as the guys face challenges and obstacles for which their well-laid-out business plan never accounted.
The real lesson in the book is that no plan ever works out the way you think it will. You cannot know all the variables involved. All that time spent analyzing and preparing is better spent taking action in the face of uncertainty. Even when obstacles arise, so do opportunities that would have never been known to you had that first step not been taken. Lots of people have good ideas, but a good idea is only as valuable as the action taken to transform it into something real.
I only found this book after hearing about it on a business podcast. Very glad I gave this one a read.
0 of 0 people found the following review helpful.
Story that is rarely told
By M. Lang
This book provides a fairly detailed story about the founding of a company that produces a computer mouse shaped like the head of a golf club. I don't know that there are any obvious lessons here. It is unique, however, in how it captures not only the series of events as they really occurred, failures and successes, but also the thinking and emotions among the two founders. The authors (entrepreneurs) had captured much of the story along the way in the form of a blog or newsletter that they shared with friends and associates as the company was developing, and this forms the basis for the book. For that reason, one gets a better perspective than happens when interviewing entrepreneurs after the fact, when they often leave out critical things that they passed through and just don't remember or sense as important.
The book covers from the concept development in business school to a point where the company has profitable sales (if not a major success). The major contribution is taking some of the mystery out of what it is like to be an entrepreneur. It reminds me of the much earlier book "Soul of a New Machine" where Tracy Kidder (I believe) lived with and documented the trials and tribulations of a team developing a new computer under a lot of pressure. This is recommended reading for anyone contemplating entrepreneurship or those who want to better understand entrepreneurs.
0 of 0 people found the following review helpful.
great lessons to learn
By I Know
Read this book for an MBA class on venture strategy, and it's a good view into the mistakes and successes of an old school startup. I moved to California at the same time as these guys were doing this and watched every dot com startup implode in the wake of the bubble burst in 2000. It was cool to read about the bootstrapping these guys did in the face if that to actually succeed, at least minimally. The mistakes they made were pretty obvious, and they were humble about what they learned from them, which is the best kind of lesson you can learn before going out and doing it on your own. It's worth the quick read.
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